Jeff Fitch is President of Fitch Consulting Inc., which provides actuarial, risk management, tax and accounting consulting services. Previously, Jeff was Chief Risk Officer of Aviva USA from 2009 to 2013. In this role, he was responsible for developing a robust enterprise risk management framework, ensuring that the business is within its risk tolerance, and optimising the company’s risk and reward profile. Prior to Aviva USA, he served more than 13 years at Principal Financial Group. Jeff is Fellow of the Society of Actuaries, a member of the American Academy of Actuaries, a Chartered Enterprise Risk Analyst and an Enrolled Agent.