Why Fast-growing Workiva is a Best Workplace for Technology, Millennials: Q&A with Jeff Trom, Executive Vice President and CTO
What is special about Workiva?
Workiva has won several awards, including:
Our customer satisfaction scores are greater than 95 percent and our customer retention rates exceed 97 percent. People send our teams flowers and candy because we’ve made the process so much easier.
One differentiating factor is our customer success and support model. Every customer is assigned a dedicated Customer Success Manager, who works directly with reporting teams to streamline their processes and ensure accurate and timely development of their documents. Because customers work with the same Customer Success Manager every time, we are able to understand not only our customers’ processes but also the nuances of the data—essentially making them an extension of our customers’ reporting team.
HAM - Culture
Human Asset Management (HAM) is similar to other HR models, except that it focuses first on improving the quality of life for employees. This is the key: the extra level of care for employees that increases customer satisfaction and retention.
Workiva created a HAM Advisory Group, consisting of employees at all levels from across the company. This group has regular meetings where employees present ideas and make suggestions for improvement. Subcommittees work independently and then take their findings directly to executive management.
What are your plans for the future?
Our ambition is to redefine the way enterprises work. As the market grows and changes, so will Workiva to ensure the Wdesk will remain the best productivity platform for enterprises to collect, link, report and analyze business data with control and accountability.
Why are you in Montana?
Montana is an exciting place to be, especially for a technology company. According to a recent study conducted by the University of Montana Bureau of Business and Economic Research, employment and revenues in Montana’s high-tech industry are growing at rates seven times that of the statewide economy, with salaries in the high-tech sector increasing 30 percent faster than other sectors. There are high-quality people in Montana as well. We rely on our relationships with the State Universities in Bozeman and Missoula to grow our teams from interns to full-time employees who are invested in Workiva and in Montana.
What do you like about Montana? Your community?
Bozeman has a lot to offer with its vibrant community and fast-growing tech industry. Big Sky and other rich outdoor experiences are plentiful in the local area, as are friendly people and adventure enthusiasts. What do you do for fun outside of work?
Bozeman’s diverse environment and changing seasons allow us to pursue a wide variety of outdoor activities in the local area. My family and I enjoy hiking Sypes Canyon Trail, skiing at Bridger Bowl, biking the Jackson Creek route, camping at Bear Canyon and other outdoor activities.
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