Senior Management Sees the Benefit of Wdesk Platform Firsthand



You see how we’re doing it for external reporting, you see that you also provide content for an internal report, and why not use the same system for both as they get more comfortable with using it? That’s honestly how we got started was just showing people the benefits of using it. As soon as they see the benefits, they want to use it for everything, and that’s how Brown-Forman started to adopt it.

It started in external reporting, and now we have more users that use it for internal reporting than we do external reporting—that’s a nice added benefit of having the tool and showing the benefit. It really does continue to snowball from there. How else can we use this? Could we use this for SOX? Could we use this for support binders?

As you get higher up in the organization, leadership-wise, the same people are reviewing these reports out of accounting, out of FP&A, out of external reporting. Your CFO is looking at all of these reports. One added benefit is that if you have one system, where you create all these reports, then they only have to learn one system. They get used to it and understand the functionality applies to your board of directors report, your balance sheet review report, it applies to your earnings release. Of those different reports that you house in Wdesk, it adds this consistency factor, especially for senior-level management who are essentially signing the checks for you to actually have the tool. They see the benefit firsthand.

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