Brown-Forman Sees Quick Implementation with Wdesk



At Brown-Forman, we use our CSM. The CSM is going to handle the heavy lifting for you, allowing you to focus on content and our Brown-Forman specific process. Using our CSM, we were able to do different virtual trainings depending on the number of people. It ranged from entry-level trainings to more advanced trainings of how to do Workbook Sync and different linking, different strategies of how to handle your support files, and things like that. We definitely used our CSM, that was very very helpful so that I didn’t have to lead several trainings.

People can be set in their ways, and so initially we tried to really show the benefits of it. At the end of the day you’re trying to create a world-class, top-notch report. In order to do that, sometimes you have to change the way you do things to make it better, and that’s what we did. We worked with our CSM to create a concept or a structure of the report that’s repeatable and easy to use, and then we just trained people. We did high-level trainings, then I kept my phone always open for people to call me, and I would stop by their desks and show them how to do something. After a couple months, people got it, and they understand why it is such a good tool.

The quality of the report speaks for itself. If you were to look at one from three years ago or four years ago at this point to now, you could see so many inconsistencies before, and now it’s a better quality document, and it’s more detailed and it’s easier to follow. From that perspective, it has been a huge win.

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