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Joel Capperella

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Joel Capperella

VP Product Marketing
Workiva

Biography

Joel Capperella has developed strategic marketing methods for the biggest of the big (like SAP and Oracle), small- and medium-sized businesses, and the new entrepreneur—specializing in enterprise software, SaaS, and technical professional services. He believes that every product and every service has an impact on lives, businesses, and communities, and he seeks to help teams to understand the deeper meaning of that impact and empower sales professionals to tell that story. The mission: create a marketing approach that generates more pipeline and fuels growth.

He is the creator and host of the popular podcast Leading Matters. His guests have included Daniel Pink and Challenger Sale author Brent Adamson. He is a frequent speaker at industry events, including SAP’s Sapphire Now, Hubspot’s Inbound, and has been an adjunct professor at St. Joseph’s University in Philadelphia. 

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