The Word on the Street: An AICPA Conference Recap

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December 13, 2010

WebFilings was proud to be a sponsor of the AICPA National Conference on Current SEC and PCAOB Developments last week, December 5-8, an event that one visitor to our booth called "The Super Bowl of Accounting." The conference was buzzing and our booth was busy the entire show. We received enthusiastic validation from happy customers, enthusiastic sales prospects, Big 4 auditors, and SEC staffers that our product is making waves...energizing and revolutionizing the compliance reporting industry.

In today's compliance reporting market, our approach to solving industry issues with our integrated environment and single document datamodel are timely and have real relevance. Of note to us were the remarks of the opening speaker, Paul Stahlin, AICPA Chair, who stated in his presentation that integrated reporting and XBRL are the two most important trends impacting the accounting profession.

As the only fully integrated, end-to-end solution in the SEC reporting industry, the category-defining Wdesk External Reporting Solution is ideally suited to helping companies smoothly handle the increasing volume and complexity of reporting requirements and trends-including XBRL and integrated reporting. For those unfamiliar with the requirements and benefits of Integrated Reporting, WebFilings executive advisor and global XBRL expert, Liv Watson, has written a new brief on the subject, available here. As we head into the holiday season and the 10-K season for the majority of our customers, we want to thank you for your trust in us over the past year.

Mike Sellberg

About the author

Mike Sellberg is Executive Vice President and Chief Product Officer at Workiva. He is the former EVP and CTO at iMed Studios and the former Divisional General Manager at Engineering Animation, Inc.