What to Expect When You're Expecting a Demo

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April 5, 2013

We’re excited to have Kevin Hachey as a guest blogger. The author of SECProPost.com and a Regional Sales Director for Workiva, Kevin Hachey is a recent recipient of Oracle’s Innovator of the Year Award. Kevin is also a published author and Gulf War veteran. He lives in Massachusetts with his wife and three children.

While the Declaration of Independence states “All men are created equal,” I think we can safely agree that same tenet doesn’t hold true for sales product demonstrations. Whether it’s the length of the demo, the relevance of the content, or even the lack of any discernible polish on your presenter, there is no doubt that edge-of-your-seat presentations are few and far between.

Luckily for you business reporting professionals, Wdesk demos are an entirely different animal...and just that nail-biter you’re due for. You might think 90 minutes is excessive for a product demo, but 90 minutes worth of a Wdesk demo will absolutely fly by. By the end, you’ll want more time.

Afterall, this is technology you have never seen before. Still trying to process whether what you just saw was a dream or reality, your mind will be racing: Who else can I show this to? How quickly I can get up and running? I am going to be a hero to my CFO. I can spend more time with my family!

And, like many other demo-goers, you will realize: This stuff is going to change my life. You’re probably asking yourself, what can I expect to see under the hood of this cool new roadster they call Wdesk? And just why are so many companies rapidly adopting Wdesk? The answer is really quite simple: Wdesk works exactly how you want it to. It is the platform that solves the problems of the business reporting professional. Expect to see a word processing and spreadsheet platform similar to what you currently use.

Yet these are integrated into one single document, equipped with functionality for independent data staging, integration, and sourcing requirements. You already know how to use it. Just plug and play. Also, expect to see why you completely eliminate any type of third party when it comes to document conversion, be it EDGAR HTML or XBRL.

Draft your document, your EDGAR, and your instance document framework simultaneously, in the same format you file them in. You don’t print out your documents, stick them in a huge manila folder, and then mail them to the SEC when you’re ready to file, do you? So why bolt-on extra components for word processing and EDGAR-XBRL conversion when you can just draft them all in sync, from the same platform? And here is the best part of the Wdesk demo: no smoke and mirrors, no fancy sales tricks, and no selling promises of stuff that might someday exist.

Actually see how the platform works, right now, and even give it a test drive yourself. Take the keyboard from your presenter and link some values. Insert a dynamic, data-driven chart. EDGARize the document. Pull up the recently filed XBRL outlines from six of your competitors, and view their precise data structure, tags they’ve used, and even the concept extensions they’ve created. Each one of these tasks only takes a matter of seconds, even for someone without a single minute of training.

The Wdesk platform will undeniably improve your life, both professionally and personally. How soon that change happens is up to you. The demo is the first step. Schedule one right now.

Mike Sellberg

About the author

Mike Sellberg is Executive Vice President and Chief Product Officer at Workiva. He is the former EVP and CTO at iMed Studios and the former Divisional General Manager at Engineering Animation, Inc.