Skip to main content

Marty Cagan Joins WebFilings as Senior Advisor

confronting contradictory audit evidence part 2
November 27, 2012

Marty Cagan, a 30-year veteran of software and product design, has joined WebFilings as a senior advisor.

He is currently a Founder and Partner of Silicon Valley Product Group, a high-end technology executive consulting firm. Cagan was previously the senior vice president of product management and design for eBay.

Cagan began his career at Hewlett-Packard Laboratories, researching and building software products. After HP, Cagan joined Netscape Communications in its infancy, where he helped companies apply emerging internet technology. Cagan has also served as an executive responsible for creating products for America Online.

Cagan will advise WebFilings on product design and development, business strategy, and user experience.

Cagan is the author of the 2008 book Inspired: How To Create Products Customers Love. Cagan holds B.A. degrees in computer science and applied economics from the University of California at Santa Cruz, and he is a graduate of the Stanford University Executive Institute.

About the Author


Martin (Marty) J. Vanderploeg, Ph.D., is the president and chief executive officer of Workiva Inc., a $350 million cloud-based software technology company with an open, intelligent, and intuitive platform that simplifies complex work for global organizations. Marty co-founded Workiva to transform the way people manage and report business data. 

As CEO, Marty is focused on developing the company’s vision and award-winning culture, which nurtures an innovative workplace enabling customers to confidently move their businesses forward. He has over 30 years of experience in scaling software companies from start-ups to private and public global enterprises. 

Marty is known for his leadership in the technology sector, including developing computer assisted design software used in medical and forensic applications and as a technology entrepreneur. Prior to serving as CEO, Vanderploeg served as president and chief operating officer of Workiva and its predecessor (Webfilings).

Previously, Marty co-founded Engineering Animations Inc. (EAI) and served as the company’s chief technology officer. As CTO, he led EAI’s’ development of computer graphics tools used in crime scene reconstruction, 3D animations of human anatomy, CAD applications in automotive design and computer games as well as other applications. EAI was acquired in 2000 by Unigraphics Solutions (now part of Siemens USA).

Marty was a tenured professor of mechanical engineering at Iowa State University and has authored 19 publications in the area of design optimization and vehicle dynamics, mechanical engineering software applications, biomechanics and graphic animation.  He was the founder and director of the Iowa State University Visualization Laboratory. Marty has a Bachelor of Science, Master of Science and a Doctorate in Mechanical Engineering from Michigan State University.



Online registration is currently unavailable.

Please email events@workiva to register for this event.

Our forms are currently down.

Please contact us at

Our forms are currently down.

Please contact us at

Thank you

A Workiva team member will follow up with you shortly.

Thank you for registering

You'll receive a confirmation email shortly.

Thank you

You are now subscribed to receive blog updates.

Thank you

Your preferences have been updated.